OEC

Skills flexed: 

Creative Direction, Brand Strategy

Background:

OEC, a leading provider of technology solutions for the automotive and heavy truck industries, sought a comprehensive brand refresh to modernise its identity and better reflect its innovation-driven approach. Over the years, OEC had expanded significantly through multiple mergers and acquisitions, integrating several companies with distinct brand identities, cultures, and market positions. This growth created the need for a unified, cohesive brand that would seamlessly bring together acquired businesses while maintaining OEC’s established reputation. The project aimed to refine OEC’s visual identity, messaging, and digital presence to ensure consistency, clarity, and a stronger emotional connection with its customers and partners across global markets.

Outcome:

The brand refresh resulted in a sleek, modernized identity that reinforced OEC’s reputation as a forward-thinking industry leader. The updated visual system, including a refreshed logo, refined color palette, and cohesive typography, conveyed a sense of reliability and technological expertise.

Additionally, a structured brand architecture was developed to integrate newly acquired companies while preserving their unique value propositions within OEC’s overarching identity. A new brand voice and messaging framework ensured clear, consistent communication across diverse business units. The rollout included a redesigned website, updated marketing collateral, and internal brand training, equipping teams to manage branding across multiple acquisitions. By aligning all business units under a single, strong brand identity, OEC enhanced customer trust, improved market positioning, and streamlined internal and external communications.