Nissan

Skills flexed: 

Creative Direction, Print Design, Concept Creation, App Design.

Background:

Nissan GB was launching a brand-new after-sales programme so required a brand to be established from the ground up. As an agency we were given full control of running sales promotions and strategy, competitions, Trade website design, build and maintenance.

Outcome:

As a member of the pitch team, it was apparent from the early stages that the client was on board with how we wanted to approach the branding; staying true to Nissan’s global messaging and running campaigns that talked directly to those that make the purchasing decisions.

The Champions League incentive scheme was used to give dealerships the chance to send their team to the Champions League final. Promoting a sales-based incentive for dealerships saw us increase parts sales and formed important interaction between the programme and its members. In order to promote the incentive, we had to carefully handle the renowned Champions League brand and merge it with the new Nissan Trade Direct name.