Mopar

Skills flexed: 

Branding, Web Design, Print Design.

Background:

Club Ricambi is the official aftersales programme for the MOPAR brands (Alfa Romeo, Chrysler, Fiat, Fiat Professional, Jeep and Abarth). The programme was approaching its 15-year anniversary and was in need of modernisation, both visually and technically.

As an appointed member of the pitch team, my focus was to demonstrate how we could bring the programme in line with Mopar’s global brand, whilst still upholding the personality that has become known throughout the programme network.

Outcome:

On the appointment of the contract, I instilled in my creative that we must be respectful of the programme history, whilst treating it creatively as a new brand.

The website was a critical part, as they previously had little to no digital presence. It could have been easy for my creative team to get ahead of themselves and believe the purpose of a trade programme website is to only sell products. If you run an e-commerce store, that may well be the case. However, if like Club Ricambi, you sell products or services to other businesses, the purpose of the website was to fundamentally generate leads for the network of salespeople.