Ford

Skills flexed: 

Creative Direction, Branding, Branding Strategy, Marketing Automation.

Background:

Ford UK was faced with a challenge in 2017: how to increase their share of the available Ford and all makes parts market. To do this they would require changing their parts sales operation strategy by taking the brave step of totally re-engineering their wholesale parts business. Using a genuine agency model, PartsPlus would be able to provide a consistent national wholesale service throughout all Centres’ in the UK.

To achieve this goal, Ford UK would require the support of a dedicated creative team.

Outcome:

In 2018, Ford UK awarded my team with the responsibility of leading and delivering marketing and creative to support the launch of PartsPlus.

Having inherited little more than a programme logo, my team and I set about establishing the full brand look and feel with our initial campaign being the launch of its 60 centres nationwide. Since its launch, we have been instrumental in the delivery of the PartsPlus marketing strategy, along with the development of both customer and colleague portals, sales mobile app, and numerous customer touch-points from direct print communications to extensive email marketing activity.